By Emin MadiKOTA KINABALU : - The legacy of the Danum Valley Conservation Area (DVCA) extends beyond wildlife protection and environmental conservation – it has played a significant role in elevating Malaysia, particularly Sabah (through Yayasan Sabah), as a respected global leader in conservation.Today, DVCA is undeniably a world-renowned hub for research and eco-tourism.
The Danum Valley Studies Centre (DVSC) has grown into an internationally recognised tropical rainforest research station, on par with institutions such as Barro Colorado Island in Panama and La Selva in Costa Rica.
One of DVCA’s most notable achievements since its establishment 40 years ago is the creation of one of the region’s most active environmental education programmes, alongside fostering international collaboration and...
By C C PungJustice of Peace
My club is 59 years old and suffering some of the symptoms of the 'sunk cost fallact'.
The sunk-cost fallacy is a cognitive bias where people continue a behavior or endeavor because of previously invested resources (time, money, effort), even when continuing is no longer the best choice. It's the classic "we've come this far, we can't stop now" trap.
🔁 How the Sunk-Cost Fallacy Interferes with Mission 1.5
1. Clinging to Underperforming Clubs
Lions often continue pouring time and energy into clubs that are inactive or toxic, simply because they’ve existed for years.
"We can’t close this club — it’s been here for 40 years!"
This is the sunk-cost fallacy in action.
✅ Mission 1.5 encourages...
