Sunday, June 1, 2025

Showcasing Sabah through beauty pageant – Hajiji

Saroop is crowned by Miss World Malaysia 2022 Wenanita Angang, while others look on. – Photo by Daily Express

Saroop flanked by by Natalie and Shu Wen Chai (Sabah)

KOTA KINABALU: (Saturday – Aug 26): Chief Minister Datuk Seri Panglima Haji Hajiji Haji Noor said The Miss World Malaysia 2023 Beauty Festival provides a good opportunity to showcase Sabah’s tourism attractions and inviting travellers from around the globe to come to the state.

“Tonight, the stage is set and Sabah stands ready to embrace the spotlight,” the Chief Minister said.

Industrial Development and Entrepreneurship Minister Phoong Jin Zhe read his speech. “With Sabah’s new tourism destination rebranding of ‘Feel Sabah, North Borneo’, we want the world to know that Sabah is situated on Borneo Island, the third largest in the world. 

The punchy tagline will also exude a fascination of Sabah’s historical past,” he said , adding that the beauty pageants are no longer merely a spectacle of beauty but have been transformed into one with purpose and for positive change. 

“We applaud your efforts to use this platform, through your “Beauty with a Purpose” mission. And using this to promote the potential of young minds by encouraging confidence and self-discipline,” he said. 

The Chief Minister added that the pageant’s “Beauty with a Purpose” mission aptly described the capacity of pageants to go beyond to help the communities in need. “We fully support this empowering journey,” he said. 

Hajiji also acknowledged the presence of Miss World Organisation Chairman and Chief Executive Officer, Julia Morley and the reigning Miss World 2022, Karolina Bielawska. 

“We commend your contributions, role in inspiring positive change, and support for Sabah’s tourism. Mrs. Julia Morley’s vision has given birth to the Miss World Beauty With A Purpose mission that has reached lives, touched hearts, and created lasting impacts. Well done!” he said.

Meanwhile, Saroop Roshi, 25, from Perak was crowned Miss World Malaysia 2023.

The psychology student defeated 13 other beauties at the grand finals to bring home RM15,000, a crown, and a sash.In second place was Natalie Ang from Penang, followed by Shu Wen Chai (Sabah) in the third place.

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