Saturday, July 19, 2025

STB welcomes BOHEX to boost Sabah’s muslim friendly, MICE apeal

Sabah Tourism Board (STB) chairman Datuk Joniston Bangkuai with BOHEX organising team (from right) Corporate Communications Director Nurul Hidayah Umol; Business Development and Government Relations Director Maiyizat-ul-Najwa Ab. Mutalib; and Project Manager Safia Amira Mohd Jamil, and STB Product Division senior manager Effendi Mahany.

KOTA KINABALU : – The Sabah Tourism Board (STB) welcomes the upcoming Borneo International Halal Exhibition (BOHEX) as a meaningful initiative to strengthen Sabah’s reputation as a MICE (Meetings, Incentives, Conferences, and Exhibitions) and Muslim-friendly destination.

Sabah Tourism Board (STB) chairman Datuk Joniston Bangkuai receiving a courtesy call from the Borneo International Halal Exhibition (BOHEX) organising team, on Thursday.

During a courtesy call with BOHEX organiser on Thursday, STB Chairman Datuk Joniston Bangkuai said Sabah needs more events like this to boost its portfolio, especially among international participants.

The BOHEX organising team included Business Development and Government Relations Director Maiyizat-ul-Najwa Ab. Mutalib, Corporate Communications Director Nurul Hidayah Umol, and Project Manager Safia Amira Mohd Jamil.

“International events like BOHEX are meaningful, especially for the Sabah Tourism Board, as they allow us to showcase our beautiful destination to foreign participants, whether they are first-time or returning visitors. 

“It complements Malaysia’s efforts to welcome more visitors under Visit Malaysia 2026 while positioning Sabah as an increasingly attractive destination for Muslim tourists,” said Joniston.

Joniston, who is also the Assistant Minister of Tourism, Culture, and Environment, suggested that the organiser engage with the Sabah Convention Bureau to further strengthen the event’s impact.

BOHEX, scheduled for 5-9 February, is organised by Eminent Source Sdn Bhd – a company specialising in training and coaching industries related to Halal and Food Safety and Quality certification since 2022.
 
Supported by the Department of Islamic Development Malaysia (JAKIM), BOHEX will be held at the Sabah International Convention Centre and carry the theme Embracing Halal World

It aims to raise awareness of halal products that extend beyond food, showcasing sectors such as fashion, medical products, and tourism.

The organising team briefed Joniston that BOHEX aims to attract 10,000 visitors throughout the five-day exhibition and
and brings exhibitors from Brunei, South Korea, Indonesia, Pakistan, and India, among others.

Hot this week

New home brings relief to OKU. couple in Kiulu

Joniston handing over SMJ house key to Hendary. Also...

Support for the proposed Chief Minister term limit reform in Sabah

Datuk James Ligunjang...The proposal to limit the Chief Minister’s...

KDM’s Voo ready to face Datuk Ruben in Kemabong

Willie presenting appointment letter as KDM coordinator for Kemabong...

Sampah di Jalan Sungai Batang tidak dikutip hampir satu bulan

SANDAKAN : - Penduduk di Jalan Sungai Batang ,...

PBS, STAR should prioritise youth aspirations in choosing candidates for 2025 State Elections

Prem Bechile Kitingan KOTA KINABALU : - The leadership of...

Topics

New home brings relief to OKU. couple in Kiulu

Joniston handing over SMJ house key to Hendary. Also...

Support for the proposed Chief Minister term limit reform in Sabah

Datuk James Ligunjang...The proposal to limit the Chief Minister’s...

KDM’s Voo ready to face Datuk Ruben in Kemabong

Willie presenting appointment letter as KDM coordinator for Kemabong...

Sampah di Jalan Sungai Batang tidak dikutip hampir satu bulan

SANDAKAN : - Penduduk di Jalan Sungai Batang ,...

Belia Kiulu diiktiraf atas sumbangan kepada komuniti

Joniston bersama belia yang menerima anugerah pembangunan komuniti di...

Kiulu youth recognised for community impact

Joniston with youth at the Santai Pitimungan Belia Kiulu...

Strong sentiment for GRS to go solo in the coming State election

Dr Jeffrey (left) and Dr Joachim during the press...
spot_img

Related Articles

Popular Categories

spot_imgspot_img