Wednesday, July 9, 2025

SJA welcomes allocation for digital transformation, advocates for inclusive implementation, and provides support for stringers

Mariah Doksil…it’s a recognition in shaping an informed and democratic society.

KOTA KINABALU : – The Sabah Journalists Association (SJA) has welcomed the federal government’s allocation for digital transformation in the media sector, calling it a timely recognition of journalism’s evolving role in an increasingly digital and AI-driven world.

In a statement on Sunday, SJA President Mariah Doksil said the initiative reflects the government’s acknowledgment of the media’s vital contribution towards building an informed and democratic society.

“The Sabah Journalists Association (SJA) welcomes the digital transformation allocation. We view it as a significant recognition in shaping an informed and democratic society,” she said.

Mariah stressed that the allocation presents an opportunity for media practitioners to equip themselves with new skills, adapt to modern tools, and enhance storytelling quality in the face of rapid technological advancements.

“In a world increasingly shaped by AI, journalists must be equipped with the right competencies to remain relevant and ethical. We hope that any training or programmes under this allocation will help journalists not only prioritise factual accuracy without AI manipulation, but also retain the human soul, ‘ada jiwa’ and empathy in journalism,” she added.

She also underscored the need for inclusive implementation of the programme, urging meaningful engagement with state-level media associations.

“Engagement sessions with state-level media associations are essential. Participation from Sabah and Sarawak should not be treated as token or a mere formality. Clear KPIs should be established to measure the programme’s impact effectively,” said Mariah.

On the government’s move to enhance the welfare of media stringers both local and national through the PERKESO social protection scheme and i-Saraan EPF contributions, SJA expressed its appreciation and called for accessibility and clarity in implementation.

“Local stringers are the backbone of rural coverage, while national stringers provide diverse perspectives from Sabah to the national level. These initiatives are timely and much-needed steps towards safeguarding their social protection and securing their futures. We hope these programmes will be accessible and user-friendly for the intended recipients,” she said.

Mariah also proposed the establishment of a dedicated platform to collect and maintain data on stringers nationwide, aimed at providing more structured and targeted support.

“Among our 115 active SJA members, approximately 20 percent are stringers. A centralised platform would go a long way in ensuring their needs are met and their contributions better recognised,” she added.

Prime Minister Datuk Seri Anwar Ibrahim announced an allocation of RM30 million to support media organisations in digital transformation initiatives and the adoption of new technologies for content production when officiating the National Journalists’ Day (Hawana) 2025 celebration at the World Trade Centre Kuala Lumpur on Saturday.

He said the allocation aligns with efforts to strengthen the country’s media ecosystem and ensure its sustainability.

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