Joniston at the Program Jejak Kanser at Pekan Kiulu
KIULU : – Community-based tourism operators across Sabah should begin integrating wellness elements into their products to remain competitive and aligned with global tourism trends, said Assistant Tourism, Culture and Environment Minister Datuk Joniston Bangkuai.
He said eco-wellness tourism is on the rise, and Sabah’s natural beauty, clean air, and cultural richness already provide the ideal foundation for such experience.
“Villagers should start thinking beyond sightseeing by incorporating wellness into their packages through mindful activities, traditional healing, or healthy local meals.
“These are simple additions that can add meaningful value to rural tourism,” he said during the Program Jejak Kanser at Pekan Kiulu here, today.
The programme was organised by the Sabah Cancer Prevention Association in collaboration with Pusat Khidmat ADUN N.15 Kiulu, and supported by the Tuaran district medical, health and dental office.
The Kiulu assemblyman stressed that wellness tourism is no longer a niche, and travellers today are seeking places that help them relax, recharge, and reconnect.
He pointed to last month’s Sustainable Wholistic Wellness International Conference and Expo in Sabah as a strong signal that the state is ready to lead in this sector.
He said many rural communities already practice sustainable living and have access to nature-rich surroundings, making them well-positioned to offer genuine wellness experiences.
Joniston added that Kiulu, known for its trekking trails, river activities, camping spots, and corporate team-building events, should also adapt to this trend by developing wellness-based programmes and services.
“In line with our efforts to transform Kiulu under the Sabah Maju Jaya agenda, which focuses on tourism, agriculture, and manufacturing, we also want to see Kiulu become a healthy and thriving rural community model.
“By hosting regular health screenings, nature-based therapy sessions, and awareness programmes, Kiulu can set a clear example that rural areas can advance healthy living,” he added.
Joniston said establishing a wellness centre would support this vision, adding integrating health elements into tourism can benefit visitors and locals and open up new economic and social opportunities.
